Business Overview
Entrepreneurship in the 21st century.
Every single day, someone launches their own independent business. Unlike most entrepreneurs who set their own course alone, this one is powered by a multi-billion dollar company already standing behind it. Here's the plan, laid out plainly, so you can decide for yourself.
Mutual trust & transparency
Credentials vs character: judge this on what's actually true, not on who's presenting it.
Education
Facts vs opinions. Every number on this page is something you can verify for yourself.
Build a case for yourself
Integrity, accountability, and people before profits. Your level of ambition, your decision.
Why?
Values and goals first. The business only makes sense in service of a reason you already have.
Income generators
Every income model falls into one of four quadrants. Only two of them come with leverage: the ability to earn beyond the hours you personally put in.
You have a job
No leverage
You create a job
No leverage
Build teams
Leverage
Money works for you
Leverage
Two ways to earn
Same person, same hours in the day. The only thing that changes is which asset your time and money are building.
Industrial Age Model
Information Age Model
Employer's Asset
Your
Job
Store's Asset
Their
Store
.com
Your Business
Your
Network
Your Business
Your
Store
.com
Customers
Making a Living
Making a Life
Ways to make money
Three components: shop, share, and educate. Each one maps to a distinct way the compensation plan pays out.
Shop
Convert your existing buying power into your own retail margin.
Share
Develop customers and associates through your own network.
Educate
Training and mentorship, available for yourself and for others you bring in.
Retail Margin
Customer Price − Your Price = Retail Margin
The difference between what a customer pays and your own cost.
Bonuses
Your Points + Group Points = Monthly Bonuses
Paid monthly on total point volume, yours and your group's combined.
Incentives
Accumulated Points = Extra Cash + Trips
Additional discretionary payments and invitational trips at higher performance tiers.
Performance bonus schedule
Bonus percentage is based on total monthly point volume (PV). 1 PV = 3 BV (Business Volume, the dollar figure the bonus percentage applies to).
| Monthly PV | Bonus (% of BV) |
|---|---|
| 7,500 PV | 25% |
| 6,000 PV | 23% |
| 4,000 PV | 21% |
| 2,500 PV | 18% |
| 1,500 PV | 15% |
| 1,000 PV | 12% |
| 600 PV | 9% |
| 300 PV | 6% |
| 100 PV | 3% |
Illustrative example, not a projection
150 PV / 450 BV, one person
11% retail profit
$33.33
3% performance bonus
$13.50
7% customer sales incentive
$21.00
Monthly total
$67.83
As group volume grows, the same bonus schedule applies to combined group PV/BV, and additional discretionary incentives can become available. This is arithmetic on the published schedule, not a promised or typical outcome — see the disclosure below.
For the calendar year 2024, the average income for U.S. participants in this business, at the entry levels and below, was $723 before expenses. Earnings depend on many factors, including customer base, business experience, effort, dedication, and quality and performance of the downline sales team. Ask us for the current, full earnings disclosure before making any decisions.
Why partner with us
Entrepreneurs powered by a multi-billion dollar company, not going it alone.
$7.4B
2024 global sales
Backed by our parent company
$70B+
Bonuses & incentives paid since 1959
More than any other direct sales company in history (Euromonitor International Limited)
180-day
Customer satisfaction guarantee
Exclusions apply
Forbes Top 100
America's largest private companies
750+
Patents & patents pending
Backed by our parent company
#1 direct selling business in the world
Over 10 years in a row — Direct Selling News Global 100 Guide
Diverse product selection
Health, beauty, home, and tech, under one company
Operating in 100+ countries & territories
All 50 U.S. states plus international markets
Independent representation
Represented through an independent association of business owners, not by the company itself.
BWW
Business training & education
BWW empowers people to build independent businesses through education and mentorship from an association of business leaders across North America.
Coaching & mentorship
Mobile apps & web resources
Business conferences
Streaming audio & video
Valuing the BWW association
Desire to learn & grow
Integrity & accountability
Fact-based decision-making
Strong values & positive attitude
Willingness to accept mentorship
Your next steps
- 1
Schedule a follow-up meeting
- 2
Study the review material shared with you
- 3
Identify your own values & goals
- 4
Continue building a case for yourself
Have questions before then? Reach out any time — happy to walk through anything on this page in more detail.
Earnings disclosure
For the calendar year 2024, the average income for U.S. participants in this business, at the entry levels and below, was $723 before expenses. Earnings depend on many factors, including customer base, business experience, effort, dedication, and quality and performance of the downline sales team.
For the calendar year 2024, typical participants in Canada earned up to $1,000 before expenses. Earnings depend on many factors, including customer base, business experience, effort, dedication, and the quality and performance of the downline sales team.
The following percentages of participants achieved these incentive trips in 2024: New Platinum Conference 0.031%, Achiever's Invitational 0.447%, Diamond Club 0.024%, and Peter Island 0.0005%.
Ask us for the current, full earnings disclosure before making any decisions.
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